![]() Your videos need to be sixty seconds or less for in-feed posts. Video performs exceptionally well on Instagram, but remember to use the right IG video format. Landscape: 1080 x 608 pixels with a 1.9:1 ratio.Portrait: 1080 x 1350 pixels with a 4:5 ratio.Square: 1080 x 1080 pixels with a 1:1 ratio.Rarely is the landscape crop used, however any of the three work depending on the style of image you are looking to share. Square formatting is used often for multi-image posts and carousel ads. Portrait is most ideal since it occupies the most phone screen real estate. ![]() There are three different post formats you can choose from: Portrait, Landscape, and Square. It’s displayed as 110 x 110 on mobile and 180 x 180 on desktop.200 x 200 pixels for good quality, but doesn’t hurt to go up to 1000 x 1000.Make sure it’s cropped well, as it will be circular instead of square. ![]() Your Instagram profile picture should represent your overall account, and we recommend having the same profile picture for all business accounts across platforms.
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